Redefining Brand Storytelling
Skin: we treat it all brand campaign:
This video-first campaign redefined Dermalogica’s brand storytelling, blending professional expertise with emotional connection. Shot from the perspective of a skin therapist, it featured real treatments, natural skin, and unscripted conversations between clients and professionals—highlighting the human side of skincare. With authentic sound design and high-energy pacing, the campaign positioned Dermalogica as the authority in results-driven treatments. It drove a 47.8% increase in new customer transactions and an 11% lift in Google brand search, establishing a new foundation for future content and brand storytelling.
skin: we treat it all
The hero CTV ad brings viewers into the treatment room, capturing the authentic connection between a professional skin therapist and their client. Through real dialogue, natural textures, and intimate visuals, the spot highlights the expertise, care, and results that define a Dermalogica experience—showing that true skin health starts with human touch
Immersive by Design
We combined layered sound design with purposeful camera work to bring the feeling of a treatment to life. From the sound of product application to the rhythm of client voiceovers, every detail was crafted to evoke a sense of presence. Filming from the skin therapist’s point of view invited viewers into the room—highlighting the expertise, care, and human connection at the heart of every Dermalogica treatment.
The Team Behind the Vision
Dermalogica team leads: Julia Ramanadhan
Campaign Video Director: Dylan Knight
Production Company: LOLA
Photographer: Courtni Poe