In-Store Storytelling

Modern dermatology clinic interior with white walls, shelves of skincare products, two black reclined chairs, and signs for skincare and skin treatments.

Designed as a modern hub for education, community, and skin health, Dermalogica’s West Hollywood flagship brings our brand ethos to life in a physical space. The store merges our professional heritage with a contemporary, consumer-facing experience—serving as a blueprint for global retail expansion. From concept to execution, the space was developed in-house in collaboration with our agency partner, with all graphics and installations curated to reflect Dermalogica’s values and vision.

West Hollywood Flagship Store:

Interior of a modern skincare or beauty retail store with white walls and minimalist decor. On the left, a white table displays skincare products and promotional materials. On the right, a circular counter with skincare products, and two white chairs with metallic bases are positioned in front of a large window with an arched design. The window has signage that says 'Start your journey here' and 'Know your skin, zone by zone.'
Display shelves of skincare products organized into categories such as 'daily skin health,' 'age smart,' 'men's corner,' and 'body care,' with potted plants above.
Display of skincare products, including serums and creams, arranged on a counter in a modern, white skincare clinic or store, with a mirror and chairs in the background.
Treatment room with a bed covered in a white towel, black and gray abstract wall art, shelves with skincare products, and medical equipment.
Interior of a retail store featuring skincare products, with the brand name 'dermalogica' on the wall, a circular display table with products, and shelves filled with skincare items.
Quote by Jane Wurwand on a wall, stating "LA is like no other, creative, magnetic, legendary & wild."
Chalkboard wall with hand-drawn skincare and beauty illustrations, including a woman applying skincare, a sunscreen bottle labeled 'dynamic skin recovery', palm trees, and various product sketches.

Partnered with local artist, Priscilla C. Witte, to create a custom mural that blends our brand with the spirit of West Hollywood.

The Team Behind the Vision

Dermalogica team leads: Nataly Aponte

Photographer: Richard Caden