Noise off. Results on.

Dermalogica Brand Campaign:

I led Dermalogica’s global brand reset, anchored by Noise off. Results on. Re-centering the brand on professional authority, the campaign scaled across CTV, OOH, social, retail, and CRM.

A woman with short brown hair and blue eyes is washing her face with soap, creating foam, in a bathroom with white tiles.
Close-up of a young person with light skin, blue eyes, and a black and blue headband, receiving a cosmetic injection in their left cheek from a healthcare professional.
A person pouring a white powder from a silver tube labeled Dermalogica into their hand.
A person receiving a facial massage while lying down, with soap or foam on their face and a person's hands gently massaging it.

  • The Shift

    In a market driven by trends and quick fixes, Dermalogica needed to return to its foundation: professional treatment expertise and human connection.

  • Reclaiming Professional

    We returned to treatment-room credibility through 40 years of expertise.

    The narrative moves from trend overload to professional treatment and human connection to visible results. Community voices validate the outcome. At-home care extends that authority.

  • Integrated Execution

    Built as a globally scalable content system. Every touchpoint drove clarity and sales of our top selling product.

From Authority to Everyday

A modular suite of assets spanning brand narrative, treatment-focused storytelling, and community-led proof.

Long-form hero films establish authority.
Short-form cuts drive product precision.
Community stories validate results in real life.

From 60 seconds to 15, the system scales without losing clarity.

Treatment to Daily Ritual

Professional Authority

Aging with Confidence

Care for the Caregiver

Treatment to Daily Ritual

Professional Authority

Aging with Confidence

Care for the Caregiver

Paid Social

  • A person applying a white skincare cream on their cheek, with a promotion for a skin recovery SPF 50 product on the left side of the image.
  • A skincare product bottle labeled de la mer alogica with SPF 50 on a pastel-colored background, advertising hydrating, anti-aging, and skin-blending benefits.
  • A woman applying a moisturizer with SPF 50 on her cheek, showcasing her smooth, glowing skin.

Global OOH

The campaign extended beyond digital into high-impact placements across global retail and city environments.

From storefronts to transit media, Noise off. Results on. delivered a consistent message at scale—reinforcing Dermalogica’s professional authority in the real world.

The Team Behind the Vision

Dermalogica team leads: Jade Yuan, Charlotte Frost

CTV Video Director: Lainey Richardson

Video Production Agency: Imposter

Photographer: Patrick Yandoc