Noise off. Results on.

Dermalogica Brand Campaign:

I led Dermalogica’s strategic brand reset in a saturated, trend-driven market—anchored by Noise off. Results on. Re-centering the brand on professional authority, I built and scaled a globally integrated content system across CTV, social, retail, and CRM.

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  • The Shift

    In a market driven by trends, Dermalogica needed to return to its foundation: professional treatment.

    The campaign reframed the narrative from cultural noise to precision - moving from chaos to care, from trends to trust.

  • Reclaiming Professional

    We returned to treatment-room credibility and 40 years of expertise.

    The narrative moves from trend overload to professional treatment and human connection to visible results. Community voices validate the outcome. At-home care extends that authority.

  • Integrated Execution

    Built as a globally scalable content system across CTV, social, retail, and CRM.

    Every touchpoint drove clarity and sales of our top selling product.

Care for the Caregiver

From Authority to Everyday

A modular suite of assets designed for global scale—spanning brand narrative, treatment-focused storytelling, and community-led proof.

Long-form hero films establish authority.
Short-form cuts drive product precision.
Community stories validate results in real life.

From 60 seconds to 15, the system scales without losing clarity.

Treatment to Daily Ritual

Professional Authority

Aging with Confidence

Images of skincare products including a colored tube, a gray tube, and a black tube, displayed on electronic devices showing Dermalogica's website and product pages, with a woman applying face cleanser.

Paid Media

  • Close-up of a person's hand with well-manicured nails applying foam to their arm, with a bottle of Dermalogica daily microfoliant in the lower right corner and the text 'Smoother skin—every day, everywhere.'" in the lower left corner, on a gray background.
  • A person holding a white bottle of dermalogica exfoliant with text highlighting its gentle, skin-balancing, brightening benefits.
  • Advertisement for dermalogica daily microfoliant showing a before and after comparison of skin, with text highlighting that it improves skin smoothness and reduces blackheads after 1-7 days of use, with an image of the product container on the right.
  • A woman with dark skin applies daily microfoliant to her face, foam visible on her cheek, with text overlay promoting smoothing skin.
  • A hand with soap lathered on the fingers, under a dispenser pouring white microbeads, with white text on a gray gradient background advertising a daily microfolliant by dermalogica.
  • Close-up of a woman with dark skin applying foam to her face, and a person with light skin applying foam to their shoulder, promoting exfoliation as the only exfoliant needed. Text on the image includes praise from Allure magazine.
  • A bottle of Dermaformula daily microfoliant surrounded by bubbles, with text highlighting its benefits: gentle enough for daily use, brightens for a healthy glow, and balances uneven skin tone.

Toronto OOH

A collage of skincare product advertisements featuring Dermalogica microfoliant and images of a woman and a man with messages about exfoliation, such as 'TOO SMOOTH TO IGNORE,' 'TOO SMOOTH FOR YOUR EX,' and 'TOO SMOOTH FOR CLOTHES,' with some parts showing soap bubbles and water on the skin.

The Team Behind the Vision

Dermalogica team leads: Diane Hun, Taylor Bennett, Jade Yuan, Charlotte Frost

CTV Video Director: Lainey Richardson

Video Production Agency: Imposter

Photographer: Patrick Yandoc