Shaping a Med Spa Identity

In a space often defined by sterile visuals and clinical detachment, Dermalogica took a more human approach. I led the creative and strategic development of the brand’s Med Spa identity, bridging our legacy in professional skincare with a modern, lifestyle-driven vision for medical aesthetics. The result is a brand experience that feels credible, connected, and distinctly personal.

Expanding Dermalogica into Med Aesthetics:

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Dermalogica PRO enhances, not replaces medical aesthetic care. Our strategy is built on three core pillars:

  • Dermalogica PRO enhances advanced treatments by strengthening skin, reducing downtime, and boosting results.

    Exo Booster delivers an 86% greater reduction in wrinkle appearance and a 46% increase in resilience when paired with microneedling.

    Pro Restore is clinically proven to reduce downtime and improve post-treatment recovery—helping patients feel more comfortable and confident.

  • Patients return where they feel seen and supported. Dermalogica PRO empowers Med Spas to build trust through personalized treatment plans, expert-guided product integration, and a connected care experience that extends well beyond the procedure room.

  • Globally recognized and consumer-trusted, Dermalogica PRO offers instant credibility and tools for long-term success.
    The Pro Restore system bridges in-office treatments with professional-only retail—extending results into daily routines and encouraging repeat visits.

Visual Identity

I defined a visual system that brings Dermalogica PRO’s Med Spa presence to life, merging clinical authority with lifestyle relevance. Designed to resonate in both professional spaces and everyday routines, the identity reflects trust, precision, and personal connection.

Cinematic, emotionally led photography

Gray gloves, towels and branded headbands as a consistent, clinical signature

Use of POV angles to immerse the viewer in the professional experience

Soft directional lighting and natural textures add warmth and modernity

Layered scenes connect in-office treatments with daily skincare rituals

Ownable Camera Angles

  • Overhead

    Captures the treatment setup with balance and symmetry. Ideal for showcasing product application and post treatment results.

  • Macro Tools & Application

    Highlights product texture and tool precision; essential for conveying clinical efficacy.

  • Over the shoulder

    Frames the practitioner’s expertise and the treatment interaction from their POV, bridging professionalism and human touch.

  • Client Profile

    Focuses on the client's facial expression and hands in action, adds emotional connection and trust.

Tone of Voice

Dermalogica PRO’s Med Spa voice is grounded in clarity, connection, and clinical confidence. Designed to resonate with both professionals and patients, the tone is expert-led but always human. It guides without preaching, informs without overwhelming, and builds trust through honesty and empathy—reflecting the modern MedSpa experience as both results-driven and emotionally aware.

  • Balances science-backed authority with warmth, speaking to professionals and clients in real, approachable language.

  • Each message delivers clinical value in a straightforward, unfiltered way—without fluff or filler.

  • Focuses on outcomes and care not overclaims. The voice elevates practitioner expertise while keeping the patient at the center.

“In an industry of overpromises and sterile messaging, Dermalogica PRO’s voice stands apart, translating clinical expertise into real, human impact.”

The Team Behind the Vision

Dermalogica team leads: Hannah Diffenderffer

Video Director: Jade Yuan

Photographer: Patrick Yandoc